LeadLadder — ThinkingWriting from LeadLadder on positioning, demand and the economics of growth.https://leadladderltd.co.uk/en-gbHow a £50 enquiry becomes a £143 qualified opportunityhttps://leadladderltd.co.uk/thinking/the-50-pound-lead-that-actually-cost-143/https://leadladderltd.co.uk/thinking/the-50-pound-lead-that-actually-cost-143/Cost per lead is the number most marketing reports lead with. It is also the one most likely to mislead the person paying for it. The figures below are a worked example, not client data.Fri, 18 Sep 2026 00:00:00 GMT