Example growth plan
What your growth plan
actually looks like.
This is a worked example for a fictional plumbing firm in a mid-size UK town. The findings below are demonstration data — typical of what our audits surface, but not results from a real client. Your plan is built by hand on your actual business.
Part 1 · Website conversion
Where visitors leave without calling
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No phone number visible on mobile without scrolling
The single biggest conversion leak for a trade site — most visitors are on a phone, ready to call.
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Quote form buried on a separate contact page
Every extra tap loses people. The form should sit on every service page.
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Good photo evidence of completed work
Real job photos build trust — this is worth keeping and organising by service.
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No individual pages for key services
One generic “our services” page can't rank for boiler repairs AND bathroom fitting — each needs its own page.
Part 2 · Local Google visibility
Where the search traffic is going instead
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Not appearing in the map pack for main service searches
The three map results above the normal listings take most of the clicks for local trades.
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Google Business Profile incomplete
Missing services list, unanswered questions, and no recent photos — Google reads this as a less active business.
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Listed consistently in the main local directories
Name, address and phone match across listings — a solid base to build on.
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Two competitors hold the top map positions with 100+ reviews
Review count and recency are a major map-pack factor. A review routine closes this gap over time.
Part 3 · Competitor gap
What nearby firms are doing that you aren't
We map the same four fronts — website, Google visibility, reviews, paid presence — for the example firm and the local competitors winning its searches. Where they're strong and you're absent is where the work is leaking.
✕ gap— partial✓ strong
Part 4 · Missed enquiries
Enquiries slipping through the cracks
- Calls going to voicemail during working hours — no missed-call text-back in place
- No way to request a quote out of hours except a hidden form
- Facebook messages left unanswered for days
- No tracking, so nobody knows which enquiries came from where
Part 5 · The plan
Recommended first actions, in priority order
- 01
Put the phone number and a quote button in the mobile header
Highest-impact fix; touches every visitor.
- 02
Complete and verify the Google Business Profile
Fastest visibility gain available without spend.
- 03
Build individual pages for the two most profitable services
Creates something that can actually rank and convert.
- 04
Start a simple review-request routine after every job
Compounds monthly; closes the trust gap with the map-pack leaders.
An example 30-day sequence
- Week 1 Mobile conversion fixes live. Google Business Profile completed. Call tracking in place.
- Week 2 Two priority service pages written and published. Review routine started with recent customers.
- Week 3 Directory listings corrected. Google Ads plan scoped for the highest-value service (if budget allows).
- Week 4 First measurement review: enquiries by source, calls answered vs missed, next priorities agreed.
Part 6 · How success is measured
Measured on enquiries — not impressions
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Enquiries by source
Calls, forms and messages — tracked so every enquiry has an origin.
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Calls answered vs missed
Missed calls are usually the cheapest work to win back.
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Quote requests from key pages
Which services and pages actually produce work.
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Map-pack and search positions
Tracked monthly for the searches that matter — not vanity keywords.
That's the shape of it — built on your website, your Google presence and your local competition, free and yours to keep.
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