Reposition
Change how the market sees you.
Reposition rebuilds how a business presents itself around the customers and work it wants most. The position, the audience, the messaging and the website change together, so the market sees the company as it is now.
Used for
- Market position
- Audience focus
- Messaging
- Website and enquiry journey
Outputs
- PositioningOne agreed statement of who the business is for and why it is chosen.
- Audience definitionThe customers the business wants most, and what they weigh up before they choose.
- MessagingThe argument, in the client’s own register, for the website, proposals and conversations.
- Website design and buildDesigned, built and written around the new position.
- Quote-led enquiry journeyA clear route from the right page to a request for a quote.
When it fits
- The business has outgrown how it is seenThe company has moved on; its presentation has not.
- The most valuable service is not the dominant oneThe work the business wants more of is not the work it is known for.
- The right customers have no clear routeThe site shows everything and leads the best enquiries nowhere in particular.
- Competitors look interchangeableNothing in the presentation gives a buyer a reason to choose this business over the next.
Delivered
Not included
Paid media is the Demand program.
Think Reposition fits?