Programs
Four ways of working, each built around one commercial problem. Unsure which? Start with an audit.
A program usually fits when
- There is an established offer with existing customers.
- The business can fulfil additional demand.
- The decision-maker is involved.
- Relevant commercial data can be shared.
- There is willingness to invest in implementation and measurement.
Duration and investment are set at scoping. Media spend is separate from the fee.