LeadLadder

Case study

Six Towns Recovery

From Google to a phone call in seconds.

  • HomepageDesktop

  • Call-first layoutMobile

  • The Six Towns Recovery homepage: “Stranded anywhere in the UK?” over a recovery truck at night, with call and WhatsApp actions.

    Homepage · Desktop

  • The homepage on a phone: one-tap call and WhatsApp buttons under the headline, with a persistent call bar at the foot.

    Call-first layout · Mobile
Program
Conversion
Industry
24/7 vehicle recovery
Location
Stoke-on-Trent

A recovery firm whose customers are stood on a hard shoulder at 2am. The site has one job: get a stranded driver from Google to a phone call in seconds. Designed for fast, one-handed contact on mobile.

Visit the live site

Six Towns Recovery

A recovery firm whose customers are stood on a hard shoulder at 2am. The site has one job: get a stranded driver from Google to a phone call in seconds. Designed for fast, one-handed contact on mobile.

The first screen on a phone carries one question, one line of context and two actions: a call button showing the number, and a WhatsApp button for sending a location. Nothing else competes with them.

As the page scrolls, a bar with the number and a WhatsApp control stays fixed at the bottom. A driver who reads further never has to scroll back up to make contact.

On larger screens the 24/7 number sits in the header and the two actions sit directly under the headline. The route from arriving to calling is the same wherever the page is opened.

Delivered: google business profile — created, verified and posted to three times a week; facebook — seven posts a week; website design & build; call-first mobile layout with one-tap phone and whatsapp; copywriting in the operator’s own register; seo foundations — metadata, structured data, sitemap.

Program: Conversion · Industry: 24/7 vehicle recovery · Location: Stoke-on-Trent

Results

Google Business Profile, May–September 2026

Profile
No Google Business ProfileVerified profile, posted to three times a week
Reviews
No reviews19 Google reviews at 5.0★
Local search
Invisible locallyAppearing for recovery searches across Stoke-on-Trent and Congleton
  • 19 Google reviews · 5.0★ average
  • 554 Profile views
  • 29 Profile interactions
  • 9 Calls from the profile
  • 20 Website visits from the profile
Profile interactions by month
May Jun 3Jul 14Aug 12Sep Profile created

What people searched

  • car recovery stoke on trent
  • breakdown recovery near me
  • recovery stoke on trent
  • congleton recovery vehicle

73% of profile views came from Google Search on a phone, which is why the site was built mobile-first: one tap from the listing to a call.

A line chart of Business Profile interactions rising from zero in May and June 2026 to a peak in August, totalling 29.
From Six Towns’ Google Business Profile dashboard

What changed

Measured May–September 2026 from the Google Business Profile dashboard; the figures are in Results above.

  • Call and WhatsApp before anything elseThe first screen on a phone carries one question, one line of context and two actions: a call button showing the number, and a WhatsApp button for sending a location. Nothing else competes with them.
  • A call bar that stays at the foot of the screenAs the page scrolls, a bar with the number and a WhatsApp control stays fixed at the bottom. A driver who reads further never has to scroll back up to make contact.
  • The number in the header at every sizeOn larger screens the 24/7 number sits in the header and the two actions sit directly under the headline. The route from arriving to calling is the same wherever the page is opened.

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