LeadLadder

Case study

Houseproud Home Improvements

A page built to turn paid clicks into quote requests.

  • Campaign pageDesktop

  • Campaign pageMobile

  • The Houseproud campaign page: “Enjoy your garden all year round” beside a free veranda quote form, with FENSA registration and a real Google rating shown.

    Campaign page · Desktop

  • The campaign page on a phone: headline, quote and call buttons, and the verified trust signals.

    Campaign page · Mobile
Program
Conversion
Industry
Verandas & home improvements
Location
Stoke-on-Trent & Cheshire East

A FENSA-registered installer needed a page built to turn paid clicks into quote requests — not a brochure. Every claim on it is verified with the business, down to the review count.

Visit the live site

Houseproud Home Improvements

A FENSA-registered installer needed a page built to turn paid clicks into quote requests — not a brochure. Every claim on it is verified with the business, down to the review count.

On a desktop the offer and the form share the first screen: the headline and price basis on the left, the quote request on the right. A visitor who arrives ready to ask can do so without scrolling.

FENSA registration, the Google rating with its review count, the guarantee and years in business sit directly under the proposition, where the decision to enquire is made. Each one was checked with the business.

The page has one job. On a phone the headline is followed by the quote button and a call button, then the same trust signals; there is no navigation to wander into.

Delivered: campaign landing page design & build; quote form with spam protection; consent-gated analytics and ads tracking; verified trust signals — fensa registration, real google rating.

Program: Conversion · Industry: Verandas & home improvements · Location: Stoke-on-Trent & Cheshire East

What changed

The page is live and built for Google Ads. Campaign performance data is pending: no measurement period has been completed yet, so no outcome figures are shown.

  • The proposition and the quote form side by sideOn a desktop the offer and the form share the first screen: the headline and price basis on the left, the quote request on the right. A visitor who arrives ready to ask can do so without scrolling.
  • Verified trust signals beside the offerFENSA registration, the Google rating with its review count, the guarantee and years in business sit directly under the proposition, where the decision to enquire is made. Each one was checked with the business.
  • Built for a visitor arriving from an adThe page has one job. On a phone the headline is followed by the quote button and a call button, then the same trust signals; there is no navigation to wander into.

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